Effective Motivational Skills That Changed The Face Of The Cosmetic Industry In USA

A Company cannot grow and develop on its own. It needs vision and guidance. Most Companies start with huge investments but due to the lack of effective motivational skills they fail to make their mark in the competitive markets. The result is they sink into oblivion. They disappear in the market and the result is a big waste of resources- time, investment, people and energy. No matter how big the Company’s capital may be, every organization needs effective motivational leadership. The leader should take up the reins of spearheading the organization forward so that it becomes a success and soars higher and higher in the market competition smoothly!

If you take a look at the history of the American beauty and cosmetic history, you will find one company in the recent decades that has been growing and developing at rapid speed. This Company did not have a very big beginning. It started as a humble company with just four products to grow into one of the largest benchmark companies in the beauty and cosmetic industry not only in America but throughout the world. The name of this extremely successful and trusted Company is The Estee Lauder Corporation.

Thanks to William Lauder, this credible and highly esteemed company is one of the much loved and successful global names in the beauty and cosmetic industry today. William Lauder is the grandson of the founder of The Estee Lauder Corporation, Mrs Estee Lauder. Like his grandmother, he too has excellent motivational skills that has helped the company surge ahead rapidly in the national and international markets.

William is the key person who actually transformed the fate of new brands into international best sellers. For him every brand was a new product that had to reach people from all the corners of the world. He introduced the store within a store concept that spread like wildfire and later was also implemented by rival companies as well. His strategic and business planning skills never failed in any endeavor. He even went a step further by managing the online operations of the Company and bringing a personal touch to customers.

William Lauder also oversaw the retail and the distribution channels of the Company. He managed to implement effective strategies and they gave the Company rich dividends in the form of integrity and trust. People across the world started to love all the brands of The Estee Lauder Corporation and it gradually rose to become an established name in the global market!