Three Types Of Exhibition Stands For Conventions And Trade Shows

When deciding the type of exhibition stand that you need for your company, you have three main options from which to choose. The stand options include:

• Custom Stands
• Modular Stands
• Pop-Up Stands

An exhibition stand designing company can customize each stand option for your business to use for conventions and trade shows. They can use images and text to create a display to reflect your company’s brand and convey the message you want to be sent out to your target audience. However, there are standard characteristics for each type of exhibition stand.

Custom Stands

A custom stand will usually only be for one show because it cannot be torn down and taken to the next trade show. They are usually built for special events instead of the normal trade show or convention route. The purpose of having a custom stand is to attract as much attention as possible to help you promote your brand and/or new products.

Size is usually no limit for a custom stand. The design can, and should, dominate the space you are allotted for your exhibit. People should be able to spot your stand from across the floor of the venue and it should be designed to attract buyers to it. Your options are limitless with a custom stand as you can have display areas, a demonstration area and sitting for visitors who want to learn more about your company and/or your products.

Modular Stands

If your company participates in several trade shows or conventions each season, then a modular stand is going to be your most economical and sensible choice. Your modular stand should be easy to take apart and set up so it can be shipped to each show in which your company is participating.

Your exhibit should have eye-catching features, such as graphics, text and lighting that will draw visitors to it. You can have some of these elements customized for different shows that you attend, but to save money, they should be made from durable materials to help them last from show to show. You may also want your modular stand designed so it can be reconfigured to fit the space you are allotted at each show as no two spaces are usually the same.

Pop-Up Stands

These exhibit stands are going to be the least expensive option for your company. They are well suited for smaller trade shows in which the floor space is limited. They can be easily transported from show to show or they can be used as a display at schools and other venues when your company is participating in community events. An exhibition design company can customize a popup display to feature your company’s brand with graphics to help convey your message.

These exhibition stand options can be customized to help you build your brand and increase your sales. By working closely with the exhibition stand company creating your exhibit, you can make sure it reflects the message you’re trying to convey. To explore exhibition stand options, look up the Finesse Group at www.finessegroup.com.