Sometimes, the simplest things are required for important functions. Consider for example, an expensive camera. Indeed, the camera has a lot of features and specifications, but without that little safety strap knotted at the edge of the camera, you would be hesitant to hold it to click pictures. Printed lanyards are one such type of accessories that have more functionality than you can imagine.
A marketing strategy of many big brands of electronic items like cameras, camcorders, USB sticks; and sports accessories like bottles etc. is to use lanyards that have their company name and logo printed on them. This is a great way to promote their brand when the device is being used by the user. In addition to publicity, lanyards also serve as an important safety feature by facilitating the use of the device in a safe manner. The lanyards provided with electronic equipment and memory sticks ensure safe handling of these devices by the user.
Let us look at the key specifications of these lanyards:
- Lanyard material
The first thing to consider is the material of the lanyard. Depending on its usage, different materials like nylon, woven cords, cotton or polyester may be used for making a lanyard. Nylon lanyards are very durable and most commonly used for heavy electronic equipment like DSLR cameras, camping gear etc. Woven lanyards are even more durable than nylon lanyards and can withstand tugging and pulling without breaking. They are also very commonly used for expensive cameras, mobile phones and for heavy tools and gear. Printed lanyards made of polyester are much lighter than other kinds of lanyards, and are ideal for holding light items like a USB stick or an identity card.
- Printing technique
The next feature that we discuss is the printing method on the lanyard. Screen printing is a way to ensure reproducibility in the design and logo. It is also a very cost-effective way to print lanyards. Hot stamping is another technique to get lanyards printed, and is faster that screen printing. Hot stamping is more useful for simple logos and designs. The technique known as dye sublimation is ideal for intricate logos and designs. However, this method is more time consuming than the other two. Woven printing is a printing technique where the logo or design is woven into the lanyard. This is more expensive than other methods of printing but gives a unique appearance to the final product.
- Hardware attachment part
The final feature that distinguishes between the various kinds of lanyards is the small part that is attached at its end. This small hardware part is used to connect the lanyard to the device. Depending on the weight, utility and frequency of use of the final equipment, different parts may be used. For example, split rings, swivel clips, hooks, alligator clips, or simply a loop of strong thread.
Manufacturers of printed lanyards use a variety of materials, printing techniques and hardware parts to create lanyards specific for their intended use. The cost and time constraints vary accordingly.